Chit & Chat: Demystifying The New WAW


What is WAW? That’s the name of a detergent, yeah? Lol. I think there’s a Nigerian detergent with that name, but trust me, there’s nothing soapy about us. WAW is simply an acronym for WordsAreWork.

And what does that mean? Well, we simply believe in writing (or the making of all kinds of art involving words–spoken word and songwriting, even–though we mostly focus on fiction and creative nonfiction) as work that is effort, product, service, solution and career. WordsAreWork captures everything we stand for, because we believe that being a word artist is as much blood, sweat and tears as being in any other recognized form of art or science. We recognize the sacrifice—emotional, psychological, mental and financial—that goes into producing well-written art, and it is our goal to both provide value for all producers and consumers of word art.

I liked the old WAW. There was nothing wrong with the old WAW. Why did you change it? Why did you change presidents?

Because we needed to move forward? Exactly. See, WAW has grown beyond the basic publishing blog, and we needed to move, expand. The people are the same, just our space has changed: now bigger, to allow for the growth. Hence, WAW 2.0.


So what can the new WAW do for me that the old one couldn’t? Well, our About page says it all, but here’s it in summary: there’s value for you if you fit into one of four categories of writer, reader, lover or publisher.

Explain, please. This English is bursting my head. Lol. You’re a joker.

Look, we run programs all year long: live events, online events, campaigns, contests, growth packages, etc. We foster quality content: essays, fiction, poetry, podcasts, videos, webinars, books, learning tips, etc. So, if you’re a writer, some of these will be targeted to helping you build your writing skills (the fiction masterclasses for instance), grow your writing community, inspire you to write more, etc. As a reader, some of our programs will provide safe spaces for you to discuss your reading habits and interests, grow your connections, open you up to new possibilities, etc. As a general lit lover, we constantly bombard you with literary goodness from nooks and crannies in Nigeria, Africa and beyond. And as a publisher–from traditional book publisher to magazine maker to entrepreneur seeking a better way to tell your stories–we provide consultancy, copywriting, content curation, design and project management services. As far as it’s a literary project, we’ve gatchu.

Gatchu is not a real wor…never mind. So, what kind of programs are we looking at? We’ve already begun with a few. The #1Pic100Words Flash Fiction Contest (and its accompanying chapbook) and the launch of the Fiction Masterclass Series are targeted towards writers. We’ve worked on a couple of projects producing magazines, brochures and even an online webinar, where we hired fiction and nonfiction writers to write for these publications, and paid them quite well. There are giveaways lined up, documentary report series on interesting subjects concerning literature and its affiliations, webinar discussions with notable personalities in literature, books and teaching materials, et cetera, et cetera. We have loads of programs lined up for the year, so once we’ve put a stamp on them, we’ll release our events calendar so you can select your interests and mark yours at home.

And where’s that calendar? It’s at the bottom of our home page. Just scroll to the end.

And if my scroll button is bad nko? Lol. Then follow us on social media–Twitter, Instagram and Facebook–where we keep everyone updated on these things. Just search for Words Are Work.

You must think you’re famous now. See your mouth like “Just search for.” Haha. Gettout.

WAWFM MicroMasterclass: Character: Now available in store for only N1,000
WAWFM MicroMasterclass: Character. Now available in store for only N1,000

Okay, last thing: what’s your plan? What do you hope to achieve through all this? It’s simple. Our manifesto is: fostering value connections between words and rewards. We want everyone who interacts with us to be rewarded with value of some kind. Be you a reader, writer, lover of words or someone who just needs us to curate and manage your project for you; you will get value just by meeting us. There’s so little good stuff coming out of the African literary space now because of the advent of click-bait, quick digestion and tech trends. The chances of getting great value from literature diminishes by the day. We want to help make sure it stays up.

Alright. I think I get what the new WAW is all about now. Good. Now, go tweet about it. If you have further questions, you know where to reach us.

11 replies added

  1. Chizzy November 9, 2016 Reply

    Old school like me.
    It will probably take me a while to get used to WAW 2.0. But I am here to stay.
    Congrats guys.

    • Suyi November 9, 2016 Reply

      Thanks, Chizzy. Feel free to tell us the stuff that interests you, and we’ll add it to the list!

  2. Chisom November 9, 2016 Reply

    Old or new school, Chizzy, you know we gatchu 😉
    Gatchu is a real word, plix …ask Hillary *runs off*

  3. dr_jewdy November 10, 2016 Reply

    You guys just keep up with your good work, will be right here fanning all the way to the “toppest”
    I love moving forward, i love upgrades, i love the WAW 2.0 concept!

    • Chisom November 10, 2016 Reply

      … and we love love love you too, Dr. Jewdy! 😉

  4. Oyindamola November 10, 2016 Reply

    This is wonderful. I like that you have expanded to fit in what you stand for and I cannot wait to see how this all turns out. Plus I laave the branding. Keep doing a good work guys! (and ladies).

    Oh, and did I mention I like the branding? Only once? OK, I really like this new look.

    • Chisom November 10, 2016 Reply

      Yes, once … and then some. lol.
      Thank you, Oyin … soteria – what a lovely moniker that is! 🙂

  5. Deb Glover November 13, 2016 Reply

    This explains it better. I remember asking Chisom, “What does this WAW 2.0 mean?” It was like a rocket science.

    I am here to stay. It will be rollercoaster ride, but who says it won’t be fun?

    Bring it on WAW! You’re the best!

  6. Gilbert January 10, 2017 Reply

    Great stuff brewing here, bro!

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