Copy and content development
Words are work. We start off admitting that. But we also know that nothing pleases the heart more than words that say what you want said, how you want it said. And so, it's our mission to take the hard work off your hands, and give back to you words that capture the truth about your ideas, your brand, business and organisation.
We are not saints sacrificing the rest of our lives that thou may know fulfillment, no. We actually love this thing called writing. Believe it or not, conjuring words and stringing them up to make MUSAGIC (you know that's WAW-speak for "music + magic" right?) is our passion, our love, our muse, our ginger...our thing.
So we'd love to work with you if you need any of the following:
Whether you're a one-man brand; a start-up still slugging it out of a junk-filled garage in Sydney; or a multinational sitting smug in the centre of New York, Singapore or Lagos, you need an aspirational website. That is, a website that communicates the future you dream for your brand.
We write website copy that smells, looks and feels like your people, values, vision and mission statement. It talks about your yesterday, reeks of your today and brags about your tomorrow. In other words, we give you a website that is both familiar and - you guessed it - aspirational.
Brochures, magazines, compendia:
While words are key, there's a thin line between saying just enough words to communicate the intended message and simply saying too much. You might get away with being verbose in a high school science paper, but you don't want to fail like that in certain documents, like a brochure itemizing the annual achievements for your firm's stakeholders; a magazine highlighting the attractions of a community festival; or a compendium summarizing the past 4 years for your private and public (government) sponsors.
This is what we do - we conduct research that is as wide as the internet, and as deep as human emotions, then in writing our content, we practice word economy, effectiveness and efficiency. And when we're finished, you'll have your stakeholders and audience oohing, aahing and asking, "what next? where do I sign up?"
You may feel like you have a book - or two - in you. But the skill/will to sit and put pen to paper or finger to keypad constantly eludes you. Sometimes you manage to drag yourself howling to that chair, and attempt to make yourself do this tricky thing called 'write' But seven hours, three cups of coffee, and four bars of Mars later, you have one giant I to boast of. I for I-why-again-did-I-think-I-can-write?
We get it. Sometimes you need a professional to keep you accountable or hold you hand while you push that book out. Some other times, you want to publish a (fiction or non-fiction) project and you don't want to be bothered; you need someone to handle the entire huddle, from conceptualization to publishing. The rest of the time, you might just need someone to listen to you 'speak' the book, then go produce it in writing so well that you can look at it and go, Yep, that's me.
Yep, that's us!
As a plus, we don't just deliver great content and send you off on a 'wild-print' chase. We have on our team, designers, publishers and printers who boast of some of the best quality print work ever made. All you need do is sit back, unwrap that bar of Mars (yes, we're partial...do you by any chance have another bar in there?) and wait for your finished print.
Some of the brands we've written and published content for:
We make your words work harder.
Every book or story needs editing, yet editing yourself is nearly impossible. Even bestselling authors would never dream of attempting it. Hiring the services of an experienced editor is often the best investment you can make for your book, and your writing career.
WAW's editing services is for authors who need premium book editing for an affordable price. We’ve negotiated special rates with an exclusive network of editors from around the globe. These editors work with published authors in every genre. Now you too can work directly with these topflight editors.
Our editing packages come in three types:
A structural edit is a professional written critique of the structural elements of your book or written story or piece, touching on matters like phrasing and layout of ideas; and for fiction; character, plot, voice, description, revision points, etc.
Line editing goes one level deeper. It focuses on the finer aspects of language—the flow of ideas, transition elements, tone, and style.
- Correction of awkward constructions and suggestions to make sentences crisper and tighter by fixing redundancy and verbosity without a full rewrite.
- Review of key aspects of the manuscript—the narrative, vocabulary, structure, characterization, style, and development.
- Includes all of the services performed in Copy Editing—checking for typographical errors, spelling errors, grammar issues, and inconsistencies.
- Editorial Letter, with comments on critical parts of the book.
- Editor’s notes and overall comments on the book.
A word-by-word edit that addresses grammar, usage, and consistency issues.
- Check for typographical errors, spelling errors, and consistency aspects.
- Correction of grammatical and linguistic errors, attention to punctuation such as commas, semicolons, quotation marks, etc.
- A review to ensure accurate and consistent usage.
- Editor’s notes and overall comments on the book.
This is done at the very final stage, right before a manuscript is published. The proofreader will spot all typographical and mechanical errors and any other mistakes that may have been missed by the copy editor. Sometimes, a proofreader will even comment on layout and final presentation.
We create the best cover designs.
Designing a book cover is an art. A great cover is one of your best sales tools, instantly conveying the key thoughts, messages, and images that sum up your book. On crowded retail sites, it’s essential to stand out from everyone else. A professional eBook cover created by the WAW Design Team will ensure you make a professional impression. We have years of experience in print and digital design in a wide variety of genres. Whether the cover of your new novel needs to make a bold statement or your freshly baked cookbook cover needs to pop, our designers will create a custom book cover you can be proud of.
Ebook or Print Book Cover
We give your book the best reading experience.
Professionally formatted text is an important part of book design. A clear hierarchy and readable typeface help create a layout that is inviting to your reader. Every section you include in your manuscript (foreword, dedication, chapters, etc.) will be custom formatted to create a polished book. We will send a PDF proof for approval before printing. We offer both eBook manuscript formatting and Print manuscript formatting (Black Text or Color Text Design).
We also design pages for magazines and brochures.